Jackie Vendetti

I'm a Product Marketing Manager at AWS, focusing on generative and agentic AI. I work closely with the AWS Generative AI Innovation Center to position them as leaders in the AI space. 


I am passionate about telling the story of brands, especially those that are using technology to make the world a better place.

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Contact: jackievendetti@gmail.com

Here’s a mix of my work from over the years—starting with loud guitars and late-night deadlines as a rock writer and editor for CMJ.com, shifting gears into digital marketing and campaigns with the Red Cross, diving deep into data analytics as a content marketing manager at TIBCO, and most recently, helping tell the story of generative and agentic AI at AWS, making the case for why it’s the best home for the future of AI, focusing on telling the story of the AWS Generative AI Innovation Center. 


Marketing Campaign •

Marketing Campaign: Empire State Building Lighting Marketing Campaign for the Red Cross

As one of my initiatives, representing the New York Chapter of the Red Cross, I ideated lighting up the Empire State Building to bring awareness to the Red Cross in 2016. I coordinated a successful cross-channel marketing effort around it getting celebrities to post on their social channels, a press event, an email and web campaign and vocal support from the CEO of the Red Cross. Result: Doubled LinkedIn followers for the Red Cross in NY from 12,000 to 30,000 +.
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