Jackie Vendetti

Business Insider • 16th December 2025

AWS Video (part of thought leadership campaign)

Wrote the creative brief, script and handled all customer changes with Lyft and Business Insider. AWS AI Agents For Lyft: Getting Drivers Back On The Road Faster Sponsored by AWS Lyft and AWS are redefining driver support with autonomous AI agents...

27th August 2025

Generative AI Campaign (AWS Innovation Center)

Led content development for a multi-channel campaign highlighting AWS Generative AI Innovation Center. Created blog, web content, and supporting campaign assets to position AI solutions across enterprise and healthcare use cases. Collaborated with...

5th June 2025

One-sheet: Security Program Promotion at AWS

One-pager describing how customers in the security industry can benefit from using generative AI solutions from AWS including customer stories, AWS solutions used, and business transformations with generative AI.

30th October 2020

Customer Case Study

I wrote this case study, working closely with the customer and the product managers and marketers to bring their story to life. Moving to the cloud was a strategic choice for Edwards Lifesciences and the only way it could become a world-class operation.

Amazon Web Services • 25th August 2021

Blog: How AWS Partners Can Speed Up Customer Cloud Migrations with VMware Cloud on AWS

Working on the Partner team at AWS, I studied the actual benefits that AWS Partners were getting from using VMware Cloud on AWS and worked with a solutions consultant to publish the results.

5th September 2025

Email copy and campaign: FICO Optimization Solution for Deposit Pricing can be a critical component of a bank’s profitability and regulatory transparency.

Wrote this email copy for a data cleansing company targeting financial prospects in 2016 as part of a whitepaper promotion.

Ad Copy • 7th October 2020

Ad copy

Here is a selection of digital ads for Social Media that I have written for TIBCO.

16th October 2021

e-Book: Drive Innovation in Financial Services with a Simplified Approach to Cloud Migration

Authored this e-book working with an FSI customer who improved their customer experience with VMware Cloud on AWS.

7th October 2020

Whitepaper authoring: Five Emerging Use Cases for Cloud Integration

Worked closely with TIBCO Product Marketing Management to create this whitepaper that garnered 192 MQLs and $207,000 in sales pipeline.

Amazon Web Services, Inc. • 27th August 2025

Web page copy authoring and maintenance in Adobe Experience Manger: AWS Generative AI Innovation Center

As a product marketer for the AWS Generative AI Innovation Center, I work with a team of hundreds of strategists and data scientists to craft a compelling narrative for the ground breaking program that helps customers accelerate their AI ideas into production.

jackievendetti123 • 20th May 2025

Video script authoring and production: How AWS is shaping the retail industry with Generative AI

A fun, engaging animated video that I authored and produced for AWS to show how AI is helping improve customer experiences in retail with hyper-personlization methods. (video starts in a few seconds - lol)

5th September 2025

Sales Playbook authoring: Acquiro LeadMATCH & Acquiro LeadCARE

Wrote this playbook with the help of the head of Sales and the CEO when I was freelancing to help sales folks understand the difference between the various data cleansing tools the company offered.

Marketing Campaign • 7th October 2020

Marketing Campaign: Empire State Building Lighting Marketing Campaign for the Red Cross

As one of my initiatives, representing the New York Chapter of the Red Cross, I ideated lighting up the Empire State Building to bring awareness to the Red Cross in 2016. I coordinated a successful cross-channel marketing effort around it getting...

Infographic • 14th October 2020

Infographic

Worked closely with PMM's to make this infographic to appeal to a more "youthful" and "bold" audience.

Amazon Web Services • 5th May 2021

Video: VMware Cloud on AWS Helps Sterling National Bank Modernize Its Infrastructure

Sterling National Bank, a $30 billion financial institution, wanted to continue it's journey to modernize on behalf of its customers, but was running out of capacity in its datacenters and could no longer modernize on-premises without significant...

Amazon Web Services • 10th April 2023

Blog: How AWS Partners Are Creating New Revenue Streams with VMware Cloud on AWS

I met with AWS Partners to ask them about how they were accelerating their customer's VMware workload migrations to the AWS Cloud with VMware Cloud on AWS service. Turns out it's the fastest, easiest way to migrate these complex on-prem environments...

5th June 2025

One-pager for sales: Generative AI Use Cases in the Retail Industry

I authored this one-pager as part of a larger content enablement campaign to educate sellers on how AWS generative AI solutions are advancing retail companies telling the story with customer examples, AWS services used, and the benefits they achieved.

Web Copy • 14th October 2020

Web Copy

A page to introduce TIBCO's Cloudpath services. You can see this live at https://www.tibco.com/services/consulting/cloudpath

eBook • 14th October 2020

eBook: Connected Intelligence - how to integrate your data for a more intelligent environment

An eBook I wrote in close collaboration with an integration product marketing manager at TIBCO.

Brochure • 14th October 2020

Brochure - Full (2016)

Brochure written for Acquiro, part of sellingsimplified.com. You can see the launch press release here: https://www.businesswire.com/news/home/20160516005337/en/Debut-Acquiro-LeadFUSION-Suite-Ushers-New-Era